CR agreement, or Conversion Rate Agreement, is a crucial component of any sales funnel. For businesses with an online presence, the conversion rate is a vital metric that determines the success or failure of their digital marketing campaigns. A CR agreement is a contract between the marketing team and the sales team, outlining specific goals and objectives for the conversion rate of a website or landing page.
The purpose of a CR agreement is to establish a mutual understanding between the marketing and sales teams about the goals and objectives of conversion rate optimization. It is an agreement that outlines what actions will be taken by each team to improve the conversion rate of the website, including the specific metrics that will be tracked, the tools that will be used, and the timeline for achieving the goals.
When creating a CR agreement, it’s important to consider a few key factors. First, the agreement should outline the specific conversion rate goals for the website or landing page. This includes the number of conversions that are expected to be achieved within a given period of time, such as a month or a quarter. Additionally, the agreement should specify the specific metrics that will be used to measure the success of the conversion rate optimization efforts, such as bounce rate, time on site, and goal completion rate.
Another important factor to consider when developing a CR agreement is the tools that will be used to achieve the desired goals. This can include various marketing and analytics platforms, as well as A/B testing software and other optimization tools. It’s essential to ensure that everyone on the marketing and sales teams understands how to use these tools effectively to achieve the desired conversion rate optimization outcomes.
Once the CR agreement has been created, it’s time to put the plan into action. It’s essential to regularly track progress and make adjustments as needed to ensure that the website or landing page’s conversion rate is improving over time. This can involve ongoing A/B testing, optimizing landing pages, improving the user experience, and other tactics that help to increase the conversion rate.
In conclusion, a CR agreement is a vital tool in optimizing the conversion rate of a website or landing page. It outlines specific goals and objectives for the marketing and sales teams to work toward, establishes clear metrics for measuring success, and outlines the tools that will be used to achieve the desired outcomes. By regularly tracking progress and making adjustments as needed, businesses can improve their online sales funnel and achieve greater success in their digital marketing campaigns.